Sim Yang Hok Industries Sdn Bhd was established in 1990s in Batu Pahat, Johor and is engaged in the ice production under the brand name Snow Ice. The founder began his ice business with a single truck, selling just nine bags of ice on his first day of business. Over the years, working together with dedicated sales team, the company has strengthened its position in the industry. Today, it operates a fleet of more than 150 trucks, while expanding its manufacturing capacity to four production facilities across Johor and Melaka. As to improve the products quality while raising industry standards, the company phased out the conventional traditional ice manufacturing methods and became the first to implement a fully automated ice production system.